The Challenge
For the Fiserv Forum 2019, the goal was to stimulate conversation among thousands of banking professionals regarding the future of financial services. The challenge was to move beyond traditional presentations and create an immersive engagement that brought complex, futuristic concepts to life in a way that was both emotionally resonant and technologically innovative.
The Strategic Approach
As a Principal Brand Designer, I conceptualized and led the creation of an immersive 360-degree story mapping a banking customer journey set 11 years in the future. The strategy was to leverage cutting-edge tech not just for spectacle, but to create a cohesive, narrative-driven experience for an audience of bank and credit union leaders.
Complex Narrative Mapping – I architected a complex, non-linear narrative that allowed users to explore a future landscape shaped by AI and autonomous technology. This required balancing technical feasibility with high-level storytelling to ensure user engagement remained high.
Rapid Skill Acquisition & Innovation – To execute the vision, I rapidly mastered the creation of 3D environments, integrating voiceover work to enhance the narrative depth and deliver a truly immersive experience.
Strategic Brand Governance – Despite the futuristic setting, I ensured the entire experience maintained strict alignment with the Fiserv brand, positioning the company as a leader in shaping the future of commerce.
The Outcome
The VR experience successfully sparked high-level conversations among attendees, driving significant engagement and positioning Fiserv at the forefront of financial innovation. This project demonstrates my adaptability in mastering new technologies to deliver strategic brand experiences that educate and inspire stakeholders.
